Coca-Cola again made a New Year's ad using AI

For the second consecutive year, the company created the Christmas video 'Holidays Are Coming' using generative AI. Now production takes only 30 days instead of a year.

📸 The video features animals instead of people: bears, penguins, and reindeer help Santa deliver the drink. This decision was made to avoid 'lifeless faces' and strange animation, as was the case last time.

Viewer opinions are divided: some call the video 'neural slop', others a technological breakthrough. Coca-Cola is confident that AI helps 'breathe new life' into classic traditions.