The era of embryo casting has begun

New York's subway has become a showcase of the future, with billboards now offering to 'customize' your future child. Startup Nucleus Genomics is openly selling the idea of selecting embryos based on height, IQ, and other traits — as if it's a filter in an app, not a human life.

The creators claim this is a path to a healthier generation. The medical community is skeptical. Most IVF clinics are not ready to adopt such tests, citing questionable prediction accuracy and the risk of creating illusions for parents

Nevertheless, aggressive advertising directly targets consumers, reducing the role of doctors as a filter. This seems to be the beginning of a new form of discrimination, where a person's value is measured in numbers before birth.