Instagram* No Longer Celebrates Growth — It Has Gone Into Panic Mode

The platform's head Adam Mosseri released a report where he directly says: AI is changing the rules of the game. Feeds are filling up with perfectly generated content that is indistinguishable from real. Previously, beautiful photos were valued, now it's imperfection.

Blurry shots and weird angles evoke more trust than the 'ideal'. People are increasingly posting less personal content in their feeds, moving to DMs — and this threatens Instagram*'s business model 💸

The platform is shifting focus from content to the identity of the author: who is behind the account and can they be trusted. Instagram* is preparing to verify identities, profile contexts, and even use digital camera signatures. Mosseri admits: 'created with AI' labels will soon cease to work — neural networks will learn to disguise themselves even better. Now the question is not about growth, but about the survival of the social network in a world of total AI 🚩