Music without musicians — is that the new normal?

Analysts at Morgan Stanley found that people aged 18 to 44 regularly listen to tracks created by neural networks, spending an average of 2.5–3 hours per week on them. And this is just the beginning: most don't even suspect that algorithms are behind the hits, not live performers.

YouTube and TikTok have become the main stages for AI compositions. Spotify is not afraid — on the contrary, it's a chance to boost personalization to a new level, and for labels, a reason to prepare for new competition.

And the strangest thing: people are sure they are listening to real artists. Then, revelations surface on social media — "that hit stuck in your head" suddenly turns out to be the work of a neural network. We didn't even notice when the line blurred...