Music without musicians — is it already normal?

Morgan Stanley analysts found that people aged 18 to 44 regularly listen to tracks created by neural networks, spending an average of 2.5–3 hours per week on them. And this is just the beginning: most don't even suspect that the hits are generated by algorithms, not live performers.

YouTube and TikTok have become the main stages for AI compositions. Spotify isn't afraid — on the contrary, it's a chance to boost personalization to a new level, and for labels, a reason to prepare for new competition.

🎧 And the strangest thing: people are sure they are listening to real artists. Then, revelations pop up on social media — "that very track from the head" suddenly turns out to be the work of a neural network. We didn't even notice the moment when the line blurred...