Fridge Ad Lands Woman in Psychiatric Ward

An American woman named Carol, diagnosed with schizophrenia, suddenly saw a message on her Samsung 'smart' fridge screen: 'Sorry we upset you, Carol.' It was actually a regular ad for a TV series, but the personalized greeting made the woman think the device had been hacked. This triggered severe anxiety and a powerful psychotic episode — in the end, Carol had to be hospitalized. The story has once again raised questions about how safe advertisements on household appliances are and how they affect vulnerable users.