Your Next Choice Isn't Quite Yours

Researchers from Cambridge are sounding the alarm: modern AI systems can not just suggest, but subtly nudge people toward desired decisions — from purchases to political views. This is shaping a new reality that scientists call 'the intention economy'.

Previously, the internet earned money from clicks and time spent in the feed. Now it's more complex: large language models and chat assistants are learning to read us deeper — analyzing speech patterns, values, age, vulnerabilities, and even love for compliments.

This information allows influencing choices almost imperceptibly and selling the very ability to manage decisions to companies.