VkusVill upgraded shopping: now AI selects 'clean' alternatives to your favorite unhealthy products

The chain launched an AI bot based on GPT-5.1 that analyzes products and offers healthier alternatives. You want marmalade — get a recommendation for a fruit bar. The idea is simple: don't forbid yourself 'junk food', but imperceptibly improve your diet.

The service itself received the telling name 'Purifier' — you show what you want to eat, and the system offers a healthier alternative without unnecessary chemicals.

And if you don't know what to cook from selected products, Neuron will suggest a few recipes right from what's in the fridge. This can replace delivery food and even help with goals — 'cut' or, conversely, gain mass by summer.