Coca-Cola again made a New Year's ad using AI
For the second consecutive year, the company created the Christmas video 'Holidays Are Coming' using generative AI. Now production takes only 30 days instead of a year. 📸 The video features animals instead of people: bears, penguins, and reindeer help Santa deliver the drink. This decision was mad…
For the second consecutive year, the company created the Christmas video 'Holidays Are Coming' using generative AI. Now production takes only 30 days instead of a year.
📸 The video features animals instead of people: bears, penguins, and reindeer help Santa deliver the drink. This decision was made to avoid 'lifeless faces' and strange animation, as was the case last time.
Viewer opinions are divided: some call the video 'neural slop', others a technological breakthrough. Coca-Cola is confident that AI helps 'breathe new life' into classic traditions.