AI assistants are changing the rules of online shopping

Amazon demanded that Perplexity remove the ability to place orders via AI from the Comet browser. Formally — bots don't consider purchase history and get confused with prices. In reality — the corporation doesn't want to lose control over the buyer.

Now brands are fighting not only for users but also for the attention of neural networks that choose products instead of people.

🇷🇺 In Russia, similar processes are already visible. A study by 'Ashmanov and Partners' showed that almost 40% of product recommendations from 'Search with Alice' lead to sites outside the top-30. And Yandex is actively strengthening its influence — through 'Alice AI' and smart selections in search.