New York model Francesca Pujols stated that after the end of the contract, the clothing brand continued to use her image — with the help of AI.

According to the girl, the company created her digital twin and placed in advertising footage that she never participated in.

What particularly outraged the model was that her virtual twin appeared in provocative advertising scenes that, in her opinion, could damage her professional reputation.

Model accuses brand of creating her AI clone for advertising