Promptography: New Art or Evolution of Photography?

In 2023, Berlin-based artist Boris Eldagsen became the center of attention when he declined the prestigious Sony World Photography Awards. Why? Because his work was created using a neural network!

Eldagsen coined the term promptography, becoming a symbol of a global discussion about the boundaries between traditional photography and AI-generated art.

He is confident that AI does not threaten genuine creativity, but may displace commercial genres. At the same time, classical photography, capturing reality, will only strengthen its position.

According to Eldagsen, promptography is not just an evolution of photography, but an entirely new art form. The camera captures light and reality, while promptography lives in the digital world, governed by algorithms and text commands.

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