The era of embryo casting has begun

New York's subway has turned into a window to the future, now billboards offer to 'customize' your future child. Startup Nucleus Genomics openly sells the idea of selecting embryos based on height, IQ, and other traits — as if it's a filter in an app, not a human life.

The creators assure: this is a path to a healthier generation. The medical community is skeptical. Most IVF clinics are not ready to implement such tests, citing questionable accuracy of predictions and the risk of creating illusions for parents 🧬

Nevertheless, aggressive advertising directly appeals to the consumer, reducing the role of doctors as a filter. It seems this is the beginning of a new form of discrimination, where a person's value is measured by numbers even before birth.