A New Era of Music: Timbaland Introduces AI Artist TaTa

Famous producer Timbaland, together with his company Stage Zero, released the first music video for virtual singer TaTa Taktumi — Glitch x Pulse. The artist is entirely created using artificial intelligence and learns like a real musician.

The video turned out bright and high-tech: futuristic shots, dynamic editing, and Timba's signature groove. Legendary dancers Jabbawockeez worked on the characters' movements, and Timbaland himself participated in creating the concept.

The producer is confident that AI can breathe life into the music industry:

“We’re no longer just making tracks — we’re creating new forms of art and digital artists. TaTa is the beginning of a new wave of A-Pop.”

What do you think — is the future with AI performers or live musicians?