Zara Decides to Bet on AI — and It Could Change the Entire Mass Market

Inditex, the company behind Zara, is actively implementing AI to accelerate business growth and retain customer attention. Now shoppers can "try on" clothes online with AI — just upload a photo.

Company CEO Óscar García Maceiras stated that the future of fashion lies in a combination of technology, global reach, and different brands for any audience. And Zara is increasingly trying to move away from its "mass-market" image and become a new-generation fashion brand 🚀

Some are confident that AI will finally free people from returns and bad purchases, while others think shopping is becoming too "digital" and losing its emotional appeal.