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San Francisco hotels start replacing staff with virtual employees

A video from a hotel in San Francisco went viral, showing a screen with a Booking.com employee from the Philippines greeting guests instead of a receptionist.

The girl helps with check-in online: checks passports, processes payment, and provides room access. Essentially, the entire process happens via video call, and there may be no live staff in the lobby anymore.

👩‍💻 This scheme became possible due to the rapid rise in personnel costs in expensive cities. Hotels are looking for ways to cut costs and are increasingly moving services to a 'remote format'.

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