VkusVill Upgrades Shopping: Now AI Picks 'Clean' Alternatives to Your Favorite Unhealthy Products

The chain launched an AI bot based on GPT-5.1 that analyzes products and suggests healthier alternatives. Craving marmalade? Get a recommendation for a fruit bar. The idea is simple: don't forbid yourself 'junk food,' but subtly improve your diet.

The service itself has a telling name 'Cleaner' — you show what you want to eat, and the system offers a healthier option without extra chemicals.

💡And if you don't know what to cook from the selected products, Neuron will suggest a few recipes straight from what's in your fridge. This can replace delivery food and even help with goals — 'cutting' or, conversely, bulking up for summer.